Dear Friend of Vallarta Pride, please find the Vallarta Pride balance sheet for this year’s 2017 series of successful events. With the support of our committee, the community and generous corporate and individual partners we can organize the best events calendar for the local, national and international LGBT community. Vallarta Pride does not financially benefit from these events. Our goal is to attract national and international visitors to our City at a time of year which is traditionally slow. ACT LGBT A.C. and Vallarta Pride promote our events and trainings, in addition to the destination, all year long. We do this through extensive social media, print, radio and TV campaigns as well as monthly press releases, websites, newsletters and blogs distributed to worldwide media outlets. We are the only non-government entity that does this type of year-round promotion. A recently completed University of Guadalajara study justifies that we are making incredible progress.
Our attempt to generate funds through all-access party bracelets, Block Party bead and shirt sales were less than overwhelming but it did allow us to break even for the first time. There is no doubt that Vallarta Pride raised the bar in 2017. All events surpassed our expectations and the local, national and international media that we received was amazing.