Mexico, LGBT tourist destination with economic potential

November 17, 2016
Source: Excélsior

Each year our country receives about 2.9 million tourists from the LGBT community, but what attracts them so much?

Mexico has positioned itself as one of the favorite destinations of the Lesbian, Gay, Bisexual, Transsexual and Intersexual (LGBTI) community, which has a positive impact on economic growth for the tourism sector.

According to LGBT Executive Director Confex, Rubén Sandoval, the country is an increasingly attractive market for this sector of the population due to the advances in the recognition of the rights, the tourist promotion campaigns and the sensitization training done by the federal government.

“This is one of the most visible changes, both in Mexico and in other countries, due to the enactment of laws against discrimination and in favor of egalitarian rights,” he said.

These initiatives have led people from the LGBT community to travel to destinations such as Mexico City, Guadalajara, Puerto Vallarta and Cancun, which are among the 10 places with high tourist demand in Latin America, because they have services and products designed for that sector.

For example, the southern part of Puerto Vallarta, Jalisco, has the largest number of companies offering hotels, restaurants, nightclubs, spa and cultural and entertainment activities for the gay community and is a destination well accepted internationally.

In 2006 in Mexico City passed the Law of Coexistence Society and in 2009 was the first city in Latin America that legalized equal marriage and allowed the adoption of minors by couples.

In the face of these scenarios, the Confex executive recalled that, according to the World Tourism Organization (ILO) and the International Gay and Lesbian Travel Association, this market represents one of the fastest growing segments in the world, with almost 180 million People, and especially in Latin America.

This is because this sector of the population has a high purchasing power, more control of leisure time and curiosity to know other cultures and experiences, as well as generating benefits to the tourism industry in countries and destinations that promote the recognition of equal rights.

World Travel and Tourism Council (WTTC) data indicate that Mexico receives nearly 2.9 million tourists from the LGBT community.

However, despite efforts, it is still necessary to sensitize future entrepreneurs in order to be ready to receive these visitors, said Rubén Sandoval.

In its sixth edition, to be held on October 26 and 27 at the World Trade Center (WTC) of Mexico City, LGBT Confex joined forces with American Express, Master Card, Scotiabank, Google and Microsoft, to talk about Its programs of gender equality and labor inclusion.




comments powered by Disqus