According to a representative from the Ministry of Tourism in México, Puerto Vallarta is among the friendliest Mexican destinations for gay travelers, along with Cancún and Mexico City. “The LGBT tourism is an important market for Mexico and needs further support” said Carlos Joaquín González, Undersecretary for Innovation and Tourism Development in the Ministry of Tourism (SECTUR), whom was sworn in as a member of the new Board of the National Association of Trade and LGBT Tourism of Mexico AC (CANCOTUR).
The Undersecretary acknowledged that lesbian, gay, bisexual and transgender tourism (LGBT) has become an important market that can bring huge benefits to the industry by offering a variety of services, inclusiveness and respect for this tourism niche.
He further said that SECTUR and the Mexican Government have carried out a Diagnostic Study of Potential at Mexico’s tourism destinations with respect to the LGBT segment. Cancún, Mexico City, Puerto Vallarta, Cuernavaca, Oaxaca and Guadalajara, among others, have been identified as Gay Friendly.
In Mexico, this sector accounted for three million international visitors last year, with an average consumption valued at approximately $1,550, almost double the $780 average consumption of the traditional visitor in Mexico. The official said, in conclusion, that internationally this represents a potential market of 180 million people, with an annual spending of about $200 million in the tourism sector, which is 55 per cent higher than that of the world’s main source market, China, with $120 million.
But Puerto Vallarta is also growing in popularity worldwide. Last June, the recognized magazine TRAVEL + LEISURE, listed Puerto Vallarta as one of the ‘Top 9 LGBT Destinations To Visit This Summer‘ among cities like Sao Paulo, Los Angeles, Amsterdam and Las Vegas.
Source: Tourism Review